Our digital strategy framework sets you up to share the best version of your brand on every platform, every time. It goes like this …
Our digital strategy framework sets you and your team up to share the best possible version of your brand on every platform, every time. It usually goes something like this …
User Research
So everyone has a shared understanding of who your audience is, what they need and where you can find them. This is our map — we’ll check in with it regularly to make sure we’re staying honest and on the right path.
Brand and Content Strategy
Once we understand the audience, we can turn our attention to what you offer, creating a brand and communications strategy that connects.
Digital Marketing
We know it's only strategic if it gets done. So we draw on our deep bench of marketing tactics to reach and convert your audience.
- Website Design and Development
- SEO
Social Strategy
Email Outreach
Reputation Building
Measurement
As we go, we continue to learn more about your audience — and the channels we have for reaching them — adapting to the data to improve your results.
"The Get Agency does the research so they can represent the voice of the company. They come at it from a testable perspective — everything is focused on improvement."
—Mark Rickmeier, CEO of Table XI
"The Get Agency does the research so they can represent the voice of the company. They come at it from a testable perspective — everything is focused on improvement."
—Mark Rickmeier, CEO of Table XI
Really, we do one straightforward thing: We talk to your users, then help you talk to them.
It’s a flexible framework, so we can use it in just about any situation that will benefit from better communication (which is most of them, honestly). Here are a few examples:
Pivoting to a new audience
Are you expanding into the healthcare industry or switching your target buyer from private corporations to government entities? We can help you get to know the new market, and get the market to know you.
Supporting diversity and inclusion efforts
We can create empathetic outreach in the voice of anyone in your company, and develop internal stories that make everyone feel welcome.
Generating leads
To get attention, you have to give value. We can help you understand what your audience really needs, develop that content and deliver it to them — leaving you with the contact information for a long list of prospective buyers.
Launching a new product
We’ve introduced a new packaged food to audiences who weren’t familiar with the meal, or the culture behind it, and started publications that make industries look up to our clients.
Picking your lane
If you can’t describe your company in three words, you also can’t quickly tell what is and is not right for your brand. We can help you hone your message, then translate it into taglines, pitch decks and playbooks.
Engaging your employees
The more complicated a company’s story gets, the harder it is to hold onto it in your day-to-day interactions.
Onboarding new teams
Whether you’re hiring individuals or managing mergers, we can help you develop a message that invites people into your group and inspires them to do their best work.
Earning word-of-mouth business
You have to stay in touch with customers, but chocolates in December won’t do it. To get the qualified referrals that lead to new business, you have to learn what your customers value about you, then constantly remind them of it.
That’s your value proposition. Like, for example: We talk to your users, then help you talk to them.
We've taken this process from coffee shops to the Fortune 500, helping brands of all kinds find their voices and reach their users.
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